In 2010 , Google declared that it might start to utilize webpage load as well as website performance as a ranking element . In the many years since , it’s become uncertain to exactly what extent Google is incorporating webpage load speeds into their ranking algorithm . Many research has been performed , recommending that webpage load times get virtually no relationship to improving search rankings . It will be clear , however , that The search engines is watching page load times , like Google Analytics and also Google Webmaster tools assist you to track webpage load speeds with time .
Yet , smart marketers are concerning themselves with optimizing their customers sites , since it’s the correct action to take . Slow page load times could cause prospective customers to try out one of the competitors , or perhaps result in abandon your website completely . You simply have a second or perhaps two to capture the readers interest , in case these are looking at a white screen , your bounce rates would rise .