Search engine optimization , as with everything in life has a very good , wholesome , fair and also correct way of doing things along with a bad , unfair , completely naughty method of doing things . To explain the 2 Search engine optimization methodologies the terms“White Hat” and “Black Hat” SEO were coined . We sit very strongly in the white hat camp trusting that when black hat SEO strategies probably have certain short-term good effect , the extended issues can be harmful for your site and in change your business .
Here we’ll analyze the topmost 5 black hat SEO strategies in a bid to enable you to determine whether the Search engine optimization firm you?re presently using are probably negotiating your business web site . After that we’ll analyze the topmost 5 white hat SEO strategies that we trust will have a positive impact on your search position without placing your business web-site at risk .
Read Also:-New Techniques and Tips in On-page SEO 2014
Five Topmost Black Hat Search Optimization Strategies( SEO )
1 . Invisible Content
Best of our list of black hat SEO strategies is invisible content . Hidden content is available in a number of guises however the basic principle is that within the code for the website there will be content material crammed with keywords , these content articles will never be visible to the customers of the website .
The best way of doing this is by utilizing comment tags .
Comment tags appear like this :
< !? Comment Tag ?>
The genuine intent behind comment tags is for creators to include useful reminders within their code highlighting what that piece of code really does .
Here’s an example of the comment tag being used properly ,
< !? Begin of the Main Content ?>
Here’s an example of a comment tag being used improperly in a bid to enhance a hypothetical web page focusing on SEO ,
< !?Search engine optimisation , SEO , professional search engine optimisation company , spamming the search engines ?->
2 . Meta Keyword Stuffing
There are 2 Meta tags which are usually used to inform search engines of the content on the webpage . They reside between the tag of a webpage whenever used improperly they can alert a search engine that a website is using spam methods so that they can improve its ranking .
The meta description ought to be utilized to explain the content of your webpage truthfully and also concisely and be one or two sentences , 3 at most .
Here’s a good example of the meta description being utilized in the proper manner ,
<meta name=”description” content=”TrendyUpdates is offering an entire range of digital marketing facilities throughout Greater Manchester. If you want Search Engine marketing ( SEM ) , Search Engine Optimisation ( SEO ) or Pay per Click ( PPC ) , we are able to help you . Contact us now .? />
Here’s an example of the meta explanation tag utilized improperly for a webpage promoting a restaurant called “MadeUp” ,
MadeUp restaurant site , our restaurant is superior to any restaurant ,great restaurant ,best meals restaurant ,visit our restaurant” />